Capturing the Culture

by Joel Wolfson

Joel conducts photo workshops worldwide from his native Southwest to Italy, France and other locales. His roster of notable clients include Newsweek, Elle, Seventeen, Houghton Mifflin, and corporate clients such as Apple, AT&T, 3M, United Airlines and Pillsbury. His technical articles on digital imaging have been translated for use in more than 30 countries. Yet he is best known for his artistic images and unexpected views of everyday places around the globe.

Fiat MeccanicoWhile conducting a workshop in Tuscany I met this man in one of the small villages where we take our participants. He spoke no english and in spite of my sparse Italian vocabulary we managed to discuss the old Fiat he was working on. This is an example of simply being friendly, smiling and engaging your subject. He was very obliging about letting me shoot his portrait. He seemed further pleased when I showed him the black and white image on the LCD of my camera.

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